Strategic communication footprint expanding

  • Published
  • By Brig. Gen. Terry L. Bullard
  • AFOSI Commander

We believe that communicating with all of our audiences, both internal and external, is essential to the success of our mission and in attracting the next generation of talent to our command.

In order to humanize our force and make ourselves more relatable to the public, we have increased our social media presence.

With the help of the field we have shared our successes - both personally and as a command, we have highlighted our strategic partnerships, and we have shared how our efforts directly support the Air Force mission. As we continue to refine these efforts, I wanted to encourage the regions and individual detachments to think of ways to help share your efforts with us so that we can share them further.

Of course, the security of our mission and our people is paramount and I expect that you never risk either in order to communicate. But I do believe we can be successful at both.

In order to make the flow of information seamless, I urge you to identify a Region Public Affairs Representative (RPAR) to coordinate directly with our HQ PA team. My PA team will do the lion’s share of the work, but they need your help identifying events, achievements or other opportunities to highlight.

We will be sending out a weekly product to help you identify ways to share what your people are doing that align with our communication goals for the week.

Thank you for embracing this effort and helping us share the extraordinary things our command is doing. 

If you don’t already follow us on social media, I encourage you to find us on Facebook (@AirForceOSI), Twitter (@RealAFOSI) and Instagram (@RealAFOSI). 

I look forward to showing the world what I already know, the AFOSI team is the best in the industry.